Understand the problem domain and the users
Don't come up with a product or service and then set out to convince the market to buy it. That's backwards. It works better if you understand potential customers' problems first, and then figure out the solutions.
Get a Team
Teams of two or three co-founders are optimal, normally with one "Business/Product Mind" and one "Technical Mind". Most important, however, is trust.
Dedication like Devotion
Successful founders are married to entrepreneurship, rather than marrying a single business model or product. That helps them react quickly to the market, and adjust products or business models that aren't working.
Analyze the problem at hand and re-analyze it again from various points of view. Once you know you have an innovative solution then act quickly. That is the advantage of a startup that it is nimble.
Don't bet it all
Your goal is to limit your risk while simultaneously increasing the likelihood of great rewards. If an idea is not working get to know about it before devoting more capital and resources.
Sell it Well
If you have a great product that is not enough. Learn to sell it and keep your promises.
Failure is Imminent
Not every time things are going to be smooth. You are bound to have failures at various steps. The important thing is to get up after a fall re-arm yourself and start again. However it is customary of successful people not to make the same mistake again.
